History

On the road.

You might say it happened by accident. Too many accidents, in fact. Back in 1973, a well-traveled salesman by the name of Richard Peck noticed an alarming number of dogs roaming along the road. Many of them ended up hit by cars. As an animal lover, Mr. Peck was troubled by this trend. So, he resolved to find a way to protect family pets from the dangers that came from leaving home.

The result? The world’s first electronic pet containment system. As the founder of Invisible Fence® Brand, Richard Peck did more than create an effective and affordable alternative to traditional fencing; he changed the way people live with their pets. Now, more than 50 years later, we remain the industry leader, pioneering advanced technology and innovative solutions. But no matter what changes, we’ll always stay true to the original vision of that traveling salesman in 1973.

Because when it comes to improving the lives of pets and their people, it’s never a job. It’s a labor of love.

Beyond the fence.

There’s more to Invisible Fence® Brand than our unique name. Take a look at where we’ve come from, and where we’re headed. And find out how our history of passionate innovation can make a difference for you and your pet.

1973

Traveling salesman Richard Peck partners with electronic engineer to patent the first electronic dog fence. The package attaches to the dog’s collar, and is about the size of a deck of cards.

1975

Research studies at University of Pennsylvania School of Veterinary Medicine prove the new system to be safe, gentle and effective for animals, with no short- or long-term adverse effects. Fifty systems are sold the first year. They’re promoted by nationally distributed magazines Dogs and Dog Fancy.

1981

The collar unit shrinks from 13 oz. to 3 oz.—making Invisible Fence® systems an option for smaller dogs and cats.

1982

The first Invisible Fence® dealership is established. Over the next several years, 13 dealerships take root from Washington, DC, north along the East Coast and eventually in California and Green Bay, Wisconsin.

1987

The company achieves more than a dozen patents that continue improving technology and effectiveness. More than 17,000 Invisible Fence® systems are installed.

1995

Invisible Fence® Brand consults leading animal behaviorists, veterinarians and dog trainers. As a result, certified training becomes a vital part of the pet containment solution.

1996

Invisible Fence® Brand introduces the world’s first indoor avoidance solutions, protecting dogs and cats from hazards and temptations inside the home.

2006

Invisible Fence® Brand becomes part of Radio Systems® Corporation, based in Knoxville, Tennessee. This partnership allows for even greater product innovation and technology leadership.

2013

Invisible Fence® celebrates 40 years of caring for pets and their owners. Proudly introduces the world’s most advanced pet fence, featuring wire-free GPS containment technology that allows for any shape or size boundaries.

2015

Invisible Fence® grows to 289 dealerships across 7 countries. Every member of the Invisible Fence® family pledges to uphold the founder’s original vision—to improve the way people live with their pets.

2017

Invisible Fence® Brand’s exclusive Boundary Plus® pet fence technology is rated one of the best in the underground pet-containment category.

2018 and Beyond

We introduce the Boundary Plus Smart® System, once again creating the most advanced and accurate pet containment system on the market. With now over 50 years of experience, we will continue to innovate products, services, and initiatives to help achieve our mission to keep pets happy and safe at home.